The rapid increase in mobile phone users and the innovative mobile technology has fuelled new ways of marketing and delivering content—a new, mass marketing channel for businesses to reach their target market. Direct, responsive and measurable, mobile marketing is emerging as a key element of the marketing mix. This has only been reinforced by various studies in the US on mobile marketing.
Mobile campaigns work as :
- An instant response mechanism to television and poster campaigns
- A direct medium to drive awareness in targeted demographics
Campaign mDirectly!
Today, campaign management is not restricted to text messages only. mDirect is in the forefront of this change through its mobile campaign management solutions. mDirect SMS/Text campaigns can be extended to mDirect Sites and mdirect Applications for effectiveness and business results.
mDirect solutions can be used for campaigns across a wide range of industry verticals and for a variety of applications including enterprise scale Mobile Messaging solutions. The mDirect Control Panel, a single window platform helps you to setup, launch and manage Mobile Marketing campaigns easily. However, mDirect can also set up and manage your custom campaigns.
Give your customers a:
- Text offer or promotion using a Simple SMS/TEXT Campaign
- Menu of options to select and respond using an Interactive SMS/TEXT Campaign
- Rich mobile experience in the form of a custom built application using WAP sites and Mobile Applications
For more information on Campaign Management for your business solutions, contact mdirect
- Set up Keywords
- Select Shortcodes
- Select Message blocks
- Set the start dates of campaigns
- Set up all the contacts before the campaign start date for an OPT-IN Campaign
- Manage the campaign duration of the - Daily, Weekly, Monthly
- Identify WAP URLs and Mobile applications to associate with the SMS campaigns
- Direct marketing channel to customers
- Clean, uncluttered environment to maximize the impact of the marketing message
- Availability of the information at any time
- Context and time relevant marketing medium
- Instant response mechanism delivering true one-to-one communication
- A digital medium enabling deep campaign measurement and analysis
- Monetizing WAP sites
View the Demos, feel the power of mDirect!
Read the mDirect Disclaimer for Mobile Campaign Management.